Brand by Design is where entrepreneurs with powerful work finally build a brand that communicates, reflects, and elevates their actual level of mastery.
This is not copywriting.
It’s not “refining your message.”
It’s not a branding aesthetic session.
It’s the full strategic foundation of your brand,
your identity, your voice, your positioning, your visual perception, your message, your story, and your presence, built from the mechanics of your Human Design.
You can have the most transformative work in your industry,
but if your message isn’t clear enough, specific enough, or accurate enough for people to feel it — they won’t buy it.
People aren’t buying because they don’t understand the value.
And when people don’t understand something, they tune out.
Not because the work isn’t powerful.
But because the articulation isn’t.
Clarity is not optional.
It is the difference between someone scrolling past you
and someone investing immediately.
If people don’t know why your work matters, they won’t buy it.
Here’s what unclear messaging actually creates:
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Your audience glazes over your content.
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You’re working harder and selling less.
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You lower your prices because you think you’re the problem.
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You wonder why your results don’t match your capability.
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You start questioning your gifts.
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Meanwhile, people with half your depth are selling more, not because they’re better,
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but because they’re clearer.
Clarity sells. Confusion doesn’t.
Even when the work is brilliant.
Bi-weekly strategy calls for hands-on guidance
✔ Personalized feedback and refinement
✔ Execution frameworks, resources, and templates
✔ Private access to an exclusive visionary community
Brand By Design is identity architecture rooted in the mechanics of who you are.
This is branding that finally reflects your actual power.
✓ a message people remember
✓ clarity that elevates your entire brand
✓ language that feels natural and authoritative
✓ a strong positioning that differentiates you
✓ the confidence to speak about your work without spiraling
✓ a story your audience can see themselves in
✓ a brand identity rooted in who you really are
✓ articulation that sells for you
✓ direction for the next 12–18 months
This is not a quick hit of inspiration.
This is clarity with structure.
Brand by Design includes the six pillars of true brand strategy:
IDENTITY
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who you are
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how your energy expresses
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your brand’s personality
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your emotional tone
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your leadership identity
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your brand spirit and frequency
POSITIONING
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your value
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your differentiation
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your category of one
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your strategic angle
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your perception in the market
MESSAGING
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your message
pillars -
narrative
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key statements
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brand vocabulary
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website copy
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soundbites
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executive summary
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sales pitch frameworks
Verbal Identity
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how you sound
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your tone
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your cadence
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your language style
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your brand voice
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Your Personality
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Your Diction
visual direction
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your aesthetic
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your vibe
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your color psychology
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your visual personality
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how your brand is perceived
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the feelings your visuals evoke
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how your embodiment shapes your image
Strategy &Expression
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HD-aligned strategy
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your content direction
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your offer expression
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your brand presence
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your communication rhythm
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Direction for your brand, aka.vision architecture
This is not personality typing.
This is identity calibration.
Your chart shows us:
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how your voice naturally influences
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how your audience is meant to experience you
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the tone and pace of your communication
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your creative process
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your leadership frequency
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how your ideas translate into impact
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what makes your presence memorable
And then we turn that truth into:
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your message
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your brand voice
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your positioning
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your articulation
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the language your audience instantly recognizes
This is brand clarity built from who you are — not from trends, templates, or marketing noise.
What You Receive Inside the 30 Days
Human Design Brand Analysis
A deep decoding of your chart to identify your voice, leadership, narrative, and communication strengths.
Identity Clarity Mapping
We define your brand identity from the inside out:
your philosophy
your value
your positioning
your unique differentiators
your brand’s energetic tone
Messaging Architecture
Your message is translated into clear, repeatable language that becomes your brand’s foundation:
core message
pillars
key statements
verbal identity
tone and phrasing
Positioning Strategy
Where you stand, how you’re perceived, and why your brilliance lands in the market.
Offer Expression & Funnel
We refine how you communicate your offers so the value is unmistakably clear.
30 Days of Private Access
Real-time refinement, articulation, and integration as clarity develops.
After our work together, you’ll receive a 30-page Brand Blueprint you can return to again and again. Inside, you’ll find:
This is a full brand foundation, the strategic identity system that defines your entire business.
This is clarity that saves you thousands.
A brand identity you’ll use for years.
Messaging you won’t outgrow.
And visual direction that elevates your entire presence.
Investment
I only take a few of these a month. It is deep work, done in 4 weeks with 2 hour weeklt sessions, plus a lot of intensive work outside of our calls. Please reach out if you'd like something sooner than available.
Currently booking for Mid- January start date.
Payment Options Available
Your brand isn’t meant to be forced, it’s meant to flow. When you align your messaging, offers, and visibility with your Human Design, everything shifts.
The right clients find you, your voice resonates effortlessly, and your business becomes a natural extension of who you are.
WHY ME?
Because I don’t just give advice,
I see what’s aligned and help you build from it
I'm Beatriz Aybar, For the past 8 years, I’ve run a marketing agency helping clients bring their visions to life, launching brands from scratch, scaling businesses into franchises, and guiding entrepreneurs from $6K months to $40K months without burning out or selling out.
I’ve helped founders go from overworked and unclear to building businesses that feel like home, profitable, purpose-led, and built to last.
I’m not here to guess. I’m here to see.
I bring strategy that’s rooted in real-world experience and results. Because I’ve worked across every layer of business, brand strategy, messaging, offers, positioning, marketing, advertising, content, websites. I know how to spot what’s working, what’s not, and what needs to shift.
And because I see people clearly, I don’t just build generic plans.
I build strategy around your gifts, your goals, and the impact you’re here to make.
I also use tools like Human Design and BG5 as powerful lenses that help me understand how you’re wired to lead, grow, and scale sustainably.
I won’t just tell you what to do, I’ll help you build in a way that feels aligned, expansive, and true. To help you create aligned momentum, simplify your path, and build a business that honors how you’re designed to thrive.
This work is about depth and direction.
Scaling with intention. Leading with clarity. Building on purpose.
