Not with what’s trending.
Not with what worked for someone else.
Whether you’ve been trying to make your brand click, or you’re building it for the very first time, you’re ready to do it in a way that actually fits.
Because a brand that starts with you is the only one that will feel clear, consistent, and magnetic enough to last.
Your Brand Has to Start With You.
When your brand finally matches your truth, you stop bending to fit the mold, and start expanding into the work you were always meant to do.
The Old Way Doesn’t Work Anymore
Most people build their brand backward, focusing on logos, colors, or catchy taglines, before they ever get clear on what they actually want to say.
That’s why the brand feels scattered.
That’s why the message keeps changing.
That’s why the content sounds flat, even when it looks polished.
It’s not because you don’t know what you’re doing.
It’s because you’ve been trying to force a brand that isn’t designed for you.
What Changes Here
Brand by Design™ isn’t about giving you a prettier brand. It’s about giving you a brand that finally makes sense—to you and to the people you’re here to reach.
You’ll walk away with:
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A message you can stand on without second-guessing.
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Positioning that makes it clear why you’re the one to hire.
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A visibility strategy that fits your energy, so showing up feels natural instead of draining.
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The confidence of knowing your brand reflects who you actually are—not who you thought you had to be.
THE PROCESS
This is a private container designed to give you clarity, alignment, and strategy you can act on immediately.
3 - 1hr sessions
THE AUDIT / SESSION 1
1 hr session -
We start with you, your vision, your goals, your story. I look at how you’re showing up now, the patterns you’re aware of, and the ones you might not see. This creates the foundation before we bring in your design.
THE DESIGN / SESSION 2
We dive into your Human Design, your type, profile, incarnation cross, Mercury gates, and throat center. This reveals how you’re built to communicate, lead, and attract.
THE STRATEGY / SESSION 3
I translate your design and your vision into a clear brand strategy: your message, positioning, and direction. I'll put everything inside your brand blueprint, a 30-page guide to help you implement your strategy.
Bi-weekly strategy calls for hands-on guidance
✔ Personalized feedback and refinement
✔ Execution frameworks, resources, and templates
✔ Private access to an exclusive visionary community
YOUR BRAND BLUEPRINT
After our work together, you’ll receive a 30-page Brand Blueprint you can return to again and again. Inside, you’ll find:
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Core Messaging – your brand story, positioning, and key messages.
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Offer Suite – clear structure and positioning for your services/products.
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Voice & Tone Guide – how your brand speaks, so you stay consistent.
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Audience Clarity – who you’re speaking to, what they need, and what makes them choose you.
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Content Strategy – themes, pillars, and content direction to guide visibility.
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Strategic Roadmap – step-by-step next actions to keep building with clarity.
Investment
The Brand By Design Program is 1.5k
This is a strategy focused program. Though I'll give you suggestions on your brand vibe, this does not include brand identity design, or design deliverables.
If you'd like a fully built out brand, The Vision Lab might be a better fit!
Your brand isn’t meant to be forced, it’s meant to flow. When you align your messaging, offers, and visibility with your Human Design, everything shifts.
The right clients find you, your voice resonates effortlessly, and your business becomes a natural extension of who you are.
WHY ME?
Because I don’t just give advice,
I see what’s aligned and help you build from it
I'm Beatriz Aybar, For the past 8 years, I’ve run a marketing agency helping clients bring their visions to life, launching brands from scratch, scaling businesses into franchises, and guiding entrepreneurs from $6K months to $40K months without burning out or selling out.
I’ve helped founders go from overworked and unclear to building businesses that feel like home, profitable, purpose-led, and built to last.
I’m not here to guess. I’m here to see.
I bring strategy that’s rooted in real-world experience and results. Because I’ve worked across every layer of business, brand strategy, messaging, offers, positioning, marketing, advertising, content, websites. I know how to spot what’s working, what’s not, and what needs to shift.
And because I see people clearly, I don’t just build generic plans.
I build strategy around your gifts, your goals, and the impact you’re here to make.
I also use tools like Human Design and BG5 as powerful lenses that help me understand how you’re wired to lead, grow, and scale sustainably.
I won’t just tell you what to do, I’ll help you build in a way that feels aligned, expansive, and true. To help you create aligned momentum, simplify your path, and build a business that honors how you’re designed to thrive.
This work is about depth and direction.
Scaling with intention. Leading with clarity. Building on purpose.
