YOU'VE HELD THE VISION LONG ENOUGH.
IT'S TIME TO BUILT IT.
You’re here to disrupt, to redefine, to leave a mark.
My role is to sharpen your brilliance and position you where it belongs, at the forefront.
The world doesn’t need more noise. It needs your truth.
Hey, I'm Bea!
2/5 Splenic Projector
RAX of The Unexpected
10+ Years in Marketing
Brand Strategist
I love helping PASSIONATE people turn their VISIONS into successful BRANDS.
I see what others miss. I refine what feels scattered.And I position your brilliance so it lands with the weight it was always meant to carry.
You carry a big vision,
but it feels just out of reach.
Every time you try to bring it to life, the strategies feel forced....or worse, they make you sound like everyone else. You’ve mastered your craft, but when it comes to your brand, something still feels off.
clarity
Pinpoint the real problem beneath the noise so you know exactly where to focus and why.
Your Path to Clarity & Growth
foundation
Build your brand’s core strategy, message, and positioning
expression
Bring your brand to life through aligned content, design, and storytelling.
expansion
Scale your visibility and voice without losing the essence.
evolution
Lead your brand into its next level of authority, influence, and impact.
clarity
Strategy Session
You’re stuck in decision loops or not sure what to prioritize. In this focused session, we pinpoint what’s holding you back, identify what will move the needle fastest, and map out a clear, actionable plan you can start executing right away.
expression
Visibility Intensive
Make Your Presence Count. You’re posting consistently, but it’s not converting. In one strategic day, we audit your content, refine your messaging, and create a 30-day content roadmap that connects with the right people, and positions you as the expert you are.
evolution
Fractional CMO
Strategic Partnership for Sustainable Growth. You’re growing quickly, but marketing decisions feel heavy and your team needs direction. As your fractional CMO, I provide ongoing strategic leadership, so your marketing runs smoothly, your team moves with clarity, and your brand drives consistent revenue and influence.
foundation
Brand Foundation
Build a Brand That Holds Its Ground. Your messaging shifts depending on who’s asking. Your audience? Still a bit fuzzy. In just four weeks, we clarify your core message, align it with the right audience, and shape your offer, so your brand stops blending in and starts building real traction.
expansion
The Vision Lab
Bring Your Brand to Life. You’ve got the vision, the ideas, maybe even a few pieces in place—but nothing feels cohesive. Over four months, we build your full brand: strategy, visuals, messaging, and a launch plan that pulls everything into alignment and sets you up to scale.
Not sure what you need?
I'm not here to push you somewhere you’re not ready to go.
I'm here to guide and amplify the brilliance already there, and anchor it into an aligned brand the world can’t look away from.
THE
PATH TO ALIGNED VISIBILITY
A Human Design–infused brand strategy experience.
We translate your unique brilliance into clear messaging and positioning so your brand finally feels like you.
No more copy-paste strategies, just alignment, aesthetics and messaging attracts the right people.
BRAND BY DESIGN
Your brand strategy, built around you.
Where your brand comes to life.
We take the clarity and strategy and turn it into expression, messaging, visuals, and presence that people instantly recognize.
This is where your work stops being invisible and starts being undeniable.
THE VISION LAB
From big vision to full brand launch.
A high-level partnership for legacy-driven growth.
This is where you scale without losing yourself.
I guide your marketing and positioning at the highest level so your brand grows in authority, demand, and impact, while staying rooted in clarity and alignment.
ASCENSION
PORTFOLIO
I Tried to Fit the Mold, Until It Broke Me.
I did everything the experts said.
I hustled. I adapted. I followed the formulas that promised results.And yes, the business grew. But with every “success,” I felt myself slipping further away.My vision blurred. My brand disconnected. And the worst part? Everyone could feel it.
I had built something that looked good from the outside— but it no longer felt like mine. So I made a choice. Keep chasing… or return to the only foundation that could hold it all, me. That’s when everything shifted. The forcing stopped. The strategies that never fit fell away.
And what emerged was a brand that felt like an extension of who I truly am. That alignment changed everything. The clients. The opportunities. The ease. It all came when I stopped looking outward for answers and started building from within.
Now, that’s the work I bring forward. Because your brilliance isn’t out there, it’s already in you. My role is simply to bring it into focus and position it so the world finally sees.
If you’re tired of chasing trends, pivoting without clarity, or feeling unseen in your own business, it’s time to build a brand that feels like home: clear, magnetic, and undeniable.
You constantly second-guess your voice, you dilute your message and everything you post just to be more palatable.
You play it safe, you stay small, not because you don’t know what you want, or who you are, but because somewhere along the way, you were told to tone it down.
To make it more palatable.
To follow what works instead of saying what’s true.
Whether it’s fear of being misunderstood, rejected, or seen too clearly.
You’ve learned to edit yourself.
You’ve built a brand(and sometimes life) around suppressing your truest self.
If you’re not being fully heard, it’s because your brand is still trying to speak for a version of you that no longer exists.
But the version of you that built from fear
can’t carry the vision that’s asking to come through now.
You don’t need another surface-level rebrand. You need alignment. Structure. Strategy that reflects your truth. That’s the work I do.
I help you get clear on who you are, refine the way you communicate it, and build a brand that not only represents you, but moves with you.
Your message becomes magnetic, your content starts converting, and your business begins to expand, with ease and integrity.
YOU'VE HELD THE VISION FOR TOO LONG.
IT'S TIME TO BUILD IT.
Let this page feel like a portal.
A pause.
The work we do here isn't for the ones who want quick wins.
But for the ones who are here to build something that outlives them.
Legacy
You’re Not Alone—They Felt Stuck Too.
Branding can feel overwhelming when you’re trying to do it all on your own. But the truth is, clarity changes everything.
These entrepreneurs once felt lost in their brand, unsure of their message, struggling to attract the right people.
Now? Their brands feel like home—clear, magnetic, and aligned with who they truly are.
Visionaries who are building their legacy
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You Don’t Need More Ideas
You need a clear path forward
Ideas aren’t the problem. You already have vision, drive, and expertise. But without clarity and strategy, even the best ideas can feel scattered and overwhelming.
Scaling your brand doesn’t have to mean burning out, second-guessing yourself, or chasing strategies that don’t fit.
For too long, you’ve been told success means:
- Endless trial and error
- Mimicking what others are doing
- Sacrificing alignment for growth
That’s not the way we do things here.
What you actually need is clarity. The kind that cuts through the noise, shows you what matters, and gives you a strategy designed for you.
That’s what I bring: a clear, tailored roadmap that aligns with your vision, your energy, and your unique positioning, so your brand stops feeling heavy and starts feeling alive.
Because building a successful brand isn’t about doing more.
It’s about doing what feels aligned, powerfully, intentionally, and unapologetically you.
Look Up Your Human Design Chart
WHY ME?
Because I don’t just give advice,
I see what’s aligned and help you build from it
I'm Beatriz Aybar, For the past 8 years, I’ve run a marketing agency helping clients bring their visions to life, launching brands from scratch, scaling businesses into franchises, and guiding entrepreneurs from $6K months to $40K months without burning out or selling out.
I’ve helped founders go from overworked and unclear to building businesses that feel like home, profitable, purpose-led, and built to last.
I’m not here to guess. I’m here to see.
I bring strategy that’s rooted in real-world experience and results. Because I’ve worked across every layer of business, brand strategy, messaging, offers, positioning, marketing, advertising, content, websites. I know how to spot what’s working, what’s not, and what needs to shift.
And because I see people clearly, I don’t just build generic plans.
I build strategy around your gifts, your goals, and the impact you’re here to make.
I also use tools like Human Design and BG5 as powerful lenses that help me understand how you’re wired to lead, grow, and scale sustainably.
I won’t just tell you what to do, I’ll help you build in a way that feels aligned, expansive, and true. To help you create aligned momentum, simplify your path, and build a business that honors how you’re designed to thrive.
This work is about depth and direction.
Scaling with intention. Leading with clarity. Building on purpose.
