I’m Beatriz Aybar—brand strategist, creative visionary, and unapologetic believer in brilliance.
I’ve always been drawn to brilliant people—the visionaries, the edge-walkers, the ones who see the world differently. My gift is seeing their gold, their potential, the spark that sets them apart—and guiding them to bring it into focus so it becomes undeniable.
In Human Design, I’m a 2/5 Splenic Projector, which means my gift is seeing things others can’t—patterns, truths, the essence beneath the noise. I don’t give one-size-fits-all strategies. I bring clarity that feels precise, timely, and deeply aligned. People often come to me when they’re at a crossroads—when the old way of doing business no longer fits, but the next way forward isn’t clear yet. My role is to guide them into that clarity.
My design is also rooted in the Right Angle Cross of the Unexpected—I’m here to disrupt patterns, to name what others overlook, and to open new possibilities. That’s why my work often feels catalytic: I don’t just refine brands, I shift the way people see themselves and the way their brilliance is received.
After more than eight years in marketing, I know this for sure: the most impactful brands aren’t built on trends or formulas. They’re built on alignment, clarity, and the truth of who you are. That’s why I weave strategy with deeper tools like Human Design and Gene Keys—because your individuality is your most powerful brand asset.
This isn’t about forcing you into a box. Or blueprint. That actually goes against EVERYTHING I BELIEVE IN. It’s about creating a brand that feels like an extension of your essence—clear, magnetic, and sustainable.
Outside of my work, you’ll find me traveling, dreaming up my Santorini wedding, and enjoying life with my fiancé and our multicultural family. Just like in business, I believe life should feel fulfilling, aligned, and uniquely yours.
If you’re ready to stop chasing what works for everyone else and start building from the brilliance that’s already in you—I’m here to guide you.
When I Stopped Trying to Fit the Mold, I Finally Found My Magic
It all started with one small change:
For years, I ran a marketing agency, pouring myself into building brands for others. On the outside, it looked successful. On the inside, I felt disconnected. My work wasn’t lighting me up anymore, and I kept asking myself: Is this really what I’m meant to be doing?
I realized I was following every rule except my own. I was chasing formulas, fitting into strategies that didn’t feel right, and losing the very spark that drew me to this work in the first place.
So I stepped back. I zoomed out. I reconnected with my purpose.
That’s when I discovered what alignment really meant—not just in branding, but in energy, vision, and values. I began studying tools like Human Design and Gene Keys, and suddenly, it all made sense: the most powerful brands aren’t built by trying to fit the mold. They’re built by uncovering and expressing the brilliance that’s already there.
Everything shifted. My work stopped being about “doing it all” and became about doing what matters most.
Now, as a brand strategist and growth partner, I guide visionary entrepreneurs to do the same, to align their brand with their truth, their energy, and their vision, so it not only resonates with others but feels like home to them.
Because when your brand feels true to you, it doesn’t just transform your business.
It transforms your life.
Written in the Stars (and a Few Charts)
I'm half strategy & half woo woo.
I’ve always been fascinated by the way our unique energies shape the paths we’re meant to walk. As a 2/5 Splenic Projector, my design calls me to guide others with clarity and precision, seeing opportunities and potential where others might not.
My Taurus Sun roots me in stability and a love for creating something tangible and enduring, while my Capricorn Moon fuels my inner drive to build with purpose and integrity. At the same time, my Leo Rising reminds me to show up boldly, to shine in my authenticity, and to lead with warmth and creativity.
The themes in my Gene Keys and Human Design charts weave together a deeper story of my purpose. My Conscious Sun in Gate 27.2 speaks to my innate sense of care and the responsibility I feel to nurture others, while my Conscious Earth in Gate 28.2 challenges me to find purpose even in life’s uncertainties. On the unconscious side, my Sun in Gate 41.5 embodies the visionary energy of initiating new cycles, and my Earth in Gate 31.5 grounds me in the power of leadership through influence and communication.
Together, these tools have helped me connect the dots in my life and business, showing me not just what I’m here to do, but how I’m meant to do it. They’ve taught me the power of alignment—of leading with authenticity, embracing my strengths, and trusting the timing of my journey.
This is why I use these tools in my work, helping others uncover their own unique magic and build a life and business that truly reflects who they are.